Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Just about the most influential trend homes on the earth. Its world wide results was not developed via traditional advertising or mainstream trends, but via a bold philosophy: obstacle the norm, break conventions, and Enable originality converse louder than level of popularity. This unconventional technique became the inspiration for CDG’s around the world expansion.
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CDG received international focus by presenting outfits that rejected classic ideas of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of global trend editors and potential buyers early within the eighties.
This world visibility strengthened the CDG Hoodie name and attracted loyal buyers from each individual corner of the planet.
The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification figures and marks of military services boot prints".[thirty] Contemporaneous media protection juxtaposed pictures of the collection with photos taken at Auschwitz focus camp, plus the controversy been given Intercontinental protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and recognized as a firm in 1973. The brand name's name was encouraged by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("such as girls and boys my age").
The 2006 autumn/Winter season collection addressed the principle in the persona,[fifteen] the alternative ways to present one's self to the whole world. Fusing customized menswear with feminine aspects such as corsets and flower printed gown fabrics, Persona was One more collection that merged the feminine With all the masculine.
CDG built a strong distribution method by positioning its merchandise in top luxurious merchants like Dover Road Marketplace, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand use of elite clients globally when preserving its artistic integrity.
In 2017, the corporation launched a different fragrance, Concrete, and marked its launch while in the US with a supper curated via the artist and chef, Laila Gohar.
Each and every retail store was developed as a creative House, improving CDG Hoodie's status for innovation and offering consumers an immersive retail practical experience.
Using the rise of internet shopping, CDG expanded its arrive at by providing collections by way of Formal and partnered e-commerce platforms. Social media marketing and fashion communities assisted unfold the model’s identification, earning parts just like the Engage in Heart tees and Converse sneakers viral around the globe.
The CDG x Converse Chuck Taylor turned Probably the most recognized sneaker collaborations on earth, supporting CDG access world mainstream visibility though being legitimate to its edgy creative imagination.
Comme des Garçons’ runway shows in Paris are legendary. Kawakubo’s theatrical shows, normally extra like artwork installations than vogue demonstrates acquired around the globe media protection, reinforcing the brand name's popularity for groundbreaking creativity.
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The company also provides a line of agendered fragrances, the vast majority of that happen to be unconventional on earth of perfume and aligned with the kinds Comme Des Garcons of its garments.[6]